Google’s search results are getting more robust- with Knowledge Panels, answer boxes, expandable related questions, local results, and more. Why the first page of Google is important It’s abundantly clear that the first page of Google is a worthwhile (if not essential) goal for any business, but let’s first go over its specific benefits, as this can help you prioritize within your business’s strategy. Regularly updating and maintaining your Google listing.Creating content for humans, not Google.Adding keywords to specific places on your website.I will first cover the importance of the first page of Google and then get into the tactics, which include: In this post I’m going to cover several tangible actions you can take to help your business rise to the top of the first page, using two free strategies: website optimization and listing optimization.
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